Quark Introduces the Smart Content Schema at Balisage

Next week professionals in the area of markup for structuring and managing information will gather in Washington DC at Balisage: The Markup Conference. Balisage is an annual conference devoted to the theory and practice of descriptive markup and related technologies. It is also a peer-reviewed conference, meaning all speakers must submit an original paper for review and acceptance by industry experts.

That’s why Quark Software Inc. is excited to be presenting at Balisage for the first time. On Thursday, August 13 Quark’s CTO, Dave White, will present his paper titled, “Smart Content for High-value Communications.”

Over a decade after the original XML specification reached recommendation status, XML-based publishing system deployments for non-technical, high-value communications are still fairly rare. Dave’s session will cover:

  • How non-technical marketing departments, product managers, knowledge workers such as financial and legal analysts, and enterprise publishing departments can overcome the challenges of XML adoption
  • How structured content enables the automation of business-critical communication
  • Overcoming roadblocks to implementing an XML-based dynamic publishing solution
  • An introduction to the Smart Content Schema for non-technical communicators

The Smart Content Schema is both simple in its design and powerful in its flexibility. “With a focus on the user, the purpose of the Smart Content Schema is to enable the broad adoption of XML tool sets and the simplification of adding intelligence into authored content,” said White. “At Balisage, I invite attendees to share their feedback on the approach as well as any interest in working with Quark toward standardization of a smart content schema.”

Read more about Smart Content here.