Upcoming Event: Intelligent Content 2011
Quark is proud to be a sponsor of the Intelligent Content Conference 2011, presented by The Rockley Group. You are invited to attend the “Measuring the ROI in DITA” pre-conference workshop. Bring your content, laptop, and Excel. See you there!
ROI: DITA 101: Fundamentals of DITA for Authors and Managers, Second Edition, Released
As a contributing author, I am proud to announce, with The Rockley Group, the release of the second edition of DITA 101: Fundamentals of DITA for Authors and Managers. The second edition has been revised and updated. Two new chapters were added: “Calculating ROI for your DITA project” and “What’s new in DITA 1.2.” “Calculating ROI [...]
My Content: When, Where, and How I Want It
I have a client that wants to be able to publish instructions onto human skin. The OASIS standards committee really liked the idea of developing a tattoo plug-in for the publishing engine and said they’d have it ready in the next release. Ok, not really. This is my daughter’s arm during a swim meet and [...]
Preparing for Smart Content
by Geoffrey Bock and Dale Waldt, Senior analysts, The Gilbane Group This month, we at the Gilbane Group are publishing a multi-vendor report about “Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders.” We are grateful to have Quark as one of our sponsors. Here’s the key issue [...]
How to Publish News without Becoming a Programmer
by Rainer Heckmann, Publishing Consultant When Apple introduced the iPad earlier this year I was instantly reminded of Apple’s Knowledge Navigator video from the late 80s. (Those of you who are too young to know a world without the Internet, just search for “Knowledge Navigator” on YouTube.) I had fun watching that old commercial again. [...]
Georg Obermayr Dynamic Publishing Series Part 1: Introduction
A Quark publication in co-operation with: Hardly any other industry has undergone such rapid change over the past few years as the printing and media industry. DTP (Desktop Publishing)programs like QuarkXPress have revolutionized what is possible in media production. Now the Internet, new programs and new ways of working are introducing the next important step [...]
Securing the Value of Content Reuse: Why ‘More Content’ Means Less than ‘How Easily’
by David Houlihan, Sr. Research Associate, Product Innovation and Engineering for Aberdeen Group When considering the ROI of component-based content development, it can be easy to assume that the more content an organization is able to reuse, the greater the benefit they realize as a result. A larger store of available content means greater potential to repurpose [...]
Structured Content in the Financial Services Industry: Driving competitive differentiation and profits in investment research
by Bill Trippe, Vice President and Lead Analyst, Content Strategies, The Gilbane Group The financial challenges of the past 18 months have brought a new focus on the role of technology in the financial services industry. Emerging standards such as XBRL (eXtensible Business Reporting Language) and RIXML (Research Information eXtensible Markup Language) are garnering headlines [...]
Transitioning to XML-based Marketing Materials
XML and Marketing Materials, part 2 In the first article on XML and Marketing Materials, I discussed how using XML for marketing materials provides considerable benefits, including consistent messaging, reduced time to create content, reduced costs to maintain content, reduced translation costs, and powerful multichannel conversion capabilities. In this article, I discuss what adopting an XML-based [...]
XML and Marketing Materials
Organizations create a number of marketing materials for multiple channels (Web, print, mobile). Content is frequently created and recreated and recreated for each channel. Content is typically written in Word, converted and rewritten for the Web, and handed off to a creative group or outside vendor to attractively lay out the content for print publishing. [...]
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