Dynamic Publishing and Search. Do it wrong and it won’t be pretty.

Historically, search engines have either ignored or punished publishers of dynamic content. Ignorance is bliss. Back in the day, it was common for Google and the other search engines to skip over pages that were produced dynamically. So if your page included a Session ID number or “?” as part of its URL – your [...]

Publishing Dynamic Product Catalogs

As a technical information-development professional looking for opportunities to expand dynamic publishing to the enterprise, don’t overlook product sales catalogs. Product sales catalogs provide a great opportunity to demonstrate the value of single-sourcing content, integrating with purchasing databases, and automating the publishing process. Enabling sales personnel to assemble catalog copy to meet their immediate needs [...]