What is the Ultimate Goal of Dynamic Publishing?
As an information development professional, I get asked a lot of questions about new technologies; recently someone asked me, “What is dynamic publishing?” Dynamic publishing means different things to different people. It can mean downloading and printing a PDF on-demand, or searching through a document for a particular topic of interest. These two methods require [...]
Dynamic Publishing and Search. Do it wrong and it won’t be pretty.
Historically, search engines have either ignored or punished publishers of dynamic content. Ignorance is bliss. Back in the day, it was common for Google and the other search engines to skip over pages that were produced dynamically. So if your page included a Session ID number or “?” as part of its URL – your [...]
In Search of a Simple Definition For Dynamic Publishing
By Ann Rockley, President, The Rockley Group A recent article on this blog, Scott Abel asked “What is dynamic publishing, anyway?” Scott quoted a definition from my most recent book “Managing Enterprise Content: A Unified Content Strategy” New Riders, 2012, another from JoAnn Hackos, and a third from Quark. All were good, but different. Scott then [...]
How Dynamic Publishing Can Make Your Customers Love You
by Noz Urbina, Senior Consultant, Trainer and Presales Manager for Mekon Ltd. Here’s the problem. Marketing and technical communication teams are overloaded. Faced with: Multiple delivery formats (print, web, online help, and now, myriad mobile formats) Increasing demand for translation Increasing demand for personalization and localization of content Shortening product release cycles with more product [...]
Introducing TheDynamicPublisher.com Version 2.0
by Scott Abel, The Content Wrangler It’s hard to deliver the right information to the right people at the right time in the right format and language, increasingly, on a menagerie of mobile devices that seem to pop up faster than daisies after a good rain — especially if you rely on traditional publishing techniques. [...]
