Lufthansa Cargo Attracts Customers, Partners and Enthusiasts with HTML5 Apps

Enabling sales teams with accurate, up-to-date and engaging content can be a struggle, even (and perhaps especially) for the world’s largest global companies. With a sales force and customers distributed all around the world, a huge fleet of aircraft and a range of services, how does a leader in airfreight communicate with its most valuable [...]

Gilbane 2014: Content and the Digital Experience

Hit the ground running after the Thanksgiving holiday by attending Gilbane 2014: the conference dedicated to content and creating engaging customer experiences. Quark CTO Dave White will be onsite and available at the Quark booth, will speak on a panel about multichannel publishing technologies and will host a special lab to showcase Quark Author. If [...]

IBM Insight: Content Strategies for High-value Customer Communications

If you plan to be in Las Vegas next week at IBM Insight, be sure to stop by booth #832 where the Quark Software team will demonstrate effective content management strategies for high-value customer communications. High-value customer communication can include mobile and tablet content, product datasheets, investment research reports, standard operating procedures and governmental polices [...]

Publication Standards Part 2: The Fragmented Present

Nick Disabato continues his exploration of the need for content standards — and big changes — in the publishing industry. Actually, Nick’s advice and guidance isn’t limited to the publishing industry, but rather, his suggestions are relevant to all organizations that publish and deliver information to those who need it, when and where they need [...]

Publication Standards Part 1: The Fragmented Present

This is a great blog post by Nick Disabato on the need for standards and semantic markup, new roles and responsibilities, and big changes in the publishing industry. It’s a great roundup of some of the many issues facing publishing (people, processes, change and technology). Here’s a snippet: “There are key distinctions between ebook publishing’s [...]

Cleaning Up eBook Conversion Messes: Tips For Success

By Mark Gross, with Devorah Bloom, DCL In my previous column, Understanding Content Conversion: Unfortunately, There’s No ‘Easy’ Button, I examined the various areas that trip up the eBook conversion process –special characters, tables, hyphenations, and so on.  This column follows on that theme, based on a question from a consultant with a major consulting firm: [...]

Digital Omnivores Create Demand for Cross-platform Strategies

If there’s one thing we can count on, it’s that the desire for digital content consumption is not a fad; it’s here to stay. comScore recently studied the effect of the increased demand for digital content in a white paper they released titled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media [...]

Take the App Opportunity: Design for Tablets

In the publishing world the term on everyone’s lips is “digital publishing.” It describes publishing to new devices such as the iPad, Android tablets, and other mobile devices, and although we are thinking and talking about digital publishing, I have noticed that a lot of designers are not sure how to publish to these new [...]

The iPad: The Straw that Broke the Camel’s Back

Here at Quark we’ve been very busy developing dynamic and digital publishing software. As part of this work we speak with analysts, the media, and customers, all of whom confirm that organizations are looking for a way to reach their consumers on the latest new digital gadgets (the most tantalizing one being, of course, the [...]

How to Publish News without Becoming a Programmer

by Rainer Heckmann, Publishing Consultant When Apple introduced the iPad earlier this year I was instantly reminded of Apple’s Knowledge Navigator video from the late 80s. (Those of you who are too young to know a world without the Internet, just search for “Knowledge Navigator” on YouTube.) I had fun watching that old commercial again. [...]

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