Publication Standards Part 1: The Fragmented Present
This is a great blog post by Nick Disabato on the need for standards and semantic markup, new roles and responsibilities, and big changes in the publishing industry. It’s a great roundup of some of the many issues facing publishing (people, processes, change and technology). Here’s a snippet: “There are key distinctions between ebook publishing’s [...]
Digital Omnivores Create Demand for Cross-platform Strategies
If there’s one thing we can count on, it’s that the desire for digital content consumption is not a fad; it’s here to stay. comScore recently studied the effect of the increased demand for digital content in a white paper they released titled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media [...]
Importance of a Cross-Media Design Tool
The promise of a dynamic publishing solution is that an organization can increase productivity and deliver cross-media publications cost-effectively. This promise is realized when: Content is created in an independent format (such as XML) that is not platform-, device-, or media-dependant Design templates are created for each medium you wish to publish to Content and design [...]
Georg Obermayr Dynamic Publishing Series Part 5: Conclusion
By Georg Obermayr, Cleverprinting Dynamic Publishing is simple. You take design templates, which assure the design quality, enter the templates into a system that enables collaboration between designers and technical departments and, when you are ready, simply press the “Output” button. With the push of the button your content is published automatically via all channels [...]
The iPad: The Straw that Broke the Camel’s Back
Here at Quark we’ve been very busy developing dynamic and digital publishing software. As part of this work we speak with analysts, the media, and customers, all of whom confirm that organizations are looking for a way to reach their consumers on the latest new digital gadgets (the most tantalizing one being, of course, the [...]
Georg Obermayr Dynamic Publishing Series Part 4: Integrated Publishing Systems for Cross-Media Publishing
Communicating a branded message has become increasingly complicated over time. Because target groups are now more widely dispersed, it is no longer enough to place a few advertisements in a specialty magazine or to print volumes of marketing materials. Nor is it enough to just publish a company Website. Today, anyone who wants to penetrate [...]
Four Rules for Success in Digital Publishing
While I’m rarely an early adopter, I find myself strangely and strongly drawn to the iPad. I have no idea what I’d do with it, but I’m sure I’d spend money for its care and feeding. And there lies the allure for publishers: perhaps iPad owners will pay for content, especially if it’s really cool. [...]
Georg Obermayr Dynamic Publishing Series Part 1: Introduction
A Quark publication in co-operation with: Hardly any other industry has undergone such rapid change over the past few years as the printing and media industry. DTP (Desktop Publishing)programs like QuarkXPress have revolutionized what is possible in media production. Now the Internet, new programs and new ways of working are introducing the next important step [...]
