White Papers
Overcome the Squeeze Between Rising Publishing Requirements and Escalating Costs
The Case for Dynamic Publishing
By PG Bartlett and Julie Fouque
Abstract
Whether you’re in corporate marketing, professional publishing, technical documentation, government, or any other group that produces formal communications, you’re in the midst of a communications crisis. You’re squeezed between increasingly demanding requirements for timely, accurate, and relevant information that must be delivered to print, Web, e-mail, smartphones, and now tablets such as the Apple® iPad™ on one side, and the bottlenecks of a costly, labor-intensive publishing process on the other side.
This white paper describes how traditional publishing approaches cause the squeeze and how dynamic publishing can remove that pressure. By adopting a dynamic publishing approach, you can improve the accuracy, timeliness, and convenience of your communications while reducing the cost, time, and complexity of producing it.
Whether your business goal is to improve customer satisfaction, convert more prospects to customers, expand geographically, or reduce legal risks, dynamic publishing can help.
Bridging the Gulf Between Knowledge Workers and Publishing Teams
The Benefits of Integrating Corporate Systems with Publishing Systems
By PG Bartlett
Abstract
Although never a simple process, publishing has become extraordinarily complicated in the past ten years. It involves coordinating writers, illustrators, photographers, editors, designers, print production, web production, digital production, videographers, and even Flash® developers. And these people are no longer in the same town or even in the same time zone —they’re scattered around the world.
Professional publishing organizations that are entirely devoted to the publishing process face challenges in coordination and communication, but the situation is even more difficult in corporate publishing. Why? Because most of the knowledge workers involved in publishing — primarily subject matter experts (SMEs) — work outside of the publishing team (typically Marketing and Creative Services), using different tools that are often connected to different systems. This arrangement places a burden on organizations in terms of additional costs, time, and complexity, and presents a significant opportunity for improving efficiency and effectiveness.
This white paper begins by exploring the problems and limitations of existing publishing processes and analyzing their root causes. It continues by outlining our vision of a solution, which is a single, affordable system for workflow, collaboration, and publishing that spans across all departments. And it concludes with a description of the integration between Microsoft® SharePoint® and Quark Publishing System®, which offers cross-department collaboration coupled with enterprise-wide access to publishing services. This combination offers the potential to reduce costs, speed time-to-market, and improve quality.
