UNICEF, the world’s largest provider of vaccines for developing countries, is using Quark Dynamic Publishing Solution (Quark DPS) to design, author, and publish critical documentation that informs partners of UNICEF’s initiatives. Quark DPS enables UNICEF to use Microsoft Word to create DITA content that can be stored, managed, and dynamically assembled into personalised, richly designed communications that can be delivered to partners in multiple formats.
By replacing their time-intensive publishing process based on the manual assembly of information with Quark’s dynamic publishing solution, UNICEF streamlined and automated their publishing process so they can now:
- Support and respond to partners
- Repurpose content across print and online channels
- Standardise the look and feel of investment cases
- Ensure accuracy and timeliness of information around investment cases
- Maintain version control across the organisation
- Adhere to brand consistency standards
“Due to the nature of our role as an international relief group, our work is fast-paced and we are under tremendous deadlines. Our partners are the foundation of the aid we are able to provide children and women in peril, and we simply do not have the resources to sustain a communication process that requires us to recreate content each time a partner contacts us. Therefore, we implemented a publishing strategy that allows us to create richly designed, personalised, and compelling partner communications that can be ready on-demand. We view Quark’s Dynamic Publishing Solution as an enterprise communications framework, with the potential for helping UNICEF drive efficiency across many of our global operations,” said Stephen Fridakis, Chief IT Programs, UNICEF.
UNICEF chose DITA-based XML as a means to author reusable content that can be managed easily within a content management system or repository. DITA (Darwin Information Typing Architecture) embeds intelligence in the content that UNICEF creates so that it can be stored, searched, and reused across multiple types of media, both print and electronic. Because the UNICEF team is adept at creating its partner information in Microsoft Word, they adopted Quark XML Author, an add-in to Microsoft Word that allows anyone familiar with Word to author DITA content easily, without having knowledge of XML.
Read more about how UNICEF is leveraging DITA and Quark DPS.