Issue 3 - January 2009
Welcome to the first issue in 2009 of The Dynamic Publisher, a bimonthly newsletter that provides you with insightful articles and information about dynamic publishing.
Web-to-print is a broadly applicable form of dynamic publishing that can provide immediate value to an organisation. It allows businesses to offer their customers, sales teams, and marketing organisations a way to rapidly create localised and customised print collateral – business cards, advertisements, promotional pieces, point-of-sale marketing collateral, menus – through a browser.
In this issue, we cover Web-to-print strategies and describe how Web-to-print solutions have solved business problems and provided companies with applications that created competitive advantages, including increased marketing agility. In our special article, "Publishing in 2009: Are You Ready for the Challenge?", we take a look ahead and examine some of the challenges news and corporate publishers are facing.
In these difficult economic times, investments in dynamic-publishing strategies can help companies better adapt and optimise their businesses so that they emerge stronger as the economy recovers.
Sincerely,
Joshua Duhl, Editor The Dynamic Publisher
In This Issue
Web-to-Print: Publishing without Borders
Precise. Highly individual. Flexible. Intelligent. A listing of the advantages of Web-to-print sooner or later always returns to these four terms. But what exactly is "Web-to-print"? In a nutshell, Web-to-print is the dynamic generation of print templates using an online service that also accommodates relevant business processes. To explain it a bit better: The client generates a print template live via an Internet browser using an Internet server, which can be located at the agency, at the printing company, or at the media service provider... Read more
Also in this issue:
- Special: "Publishing in 2009: Are You Ready for the Challenge?" We spoke with publishers and experts from both the press and the corporate publishing fields to discuss today's editorial challenges, strategies, and expected benefits.
- Learn how Ad Giants' highly flexible Web-based marketing system lets customers create, customise, and order all their printed marketing materials through one system while maintaining brand integrity.
- Upcoming dynamic-publishing events.
Please feel free to recommend this newsletter to a colleague.
E-mail us your comments on the articles found in this issue and suggestions for future issues of the newsletter.
Our next newsletter is scheduled for March 2009 and will focus on Catalogue Publishing. This newsletter is a complimentary service from Quark Inc.
