by PG Bartlett While I’m rarely an early adopter, I find myself strangely and strongly drawn to the iPad. I have no idea what I’d do with it, but I’m sure I’d spend money for its care and feeding. And there lies the allure for publishers: perhaps iPad owners will pay for content, especially if it’s really cool. Which brings us to rule number one: digital publications must be animated, multimedia and interactive. But if iPad users will pay for cool content, wouldn’t the same be true for users of desktops, laptops, netbooks, notebooks, smartphones and other tablets? When you look at the numbers from Forrester Research, publishers who focus only on the iPad are ignoring over 90% of their potential market. Rule number two: publish on all the platforms yo... [More]

Largest independent publisher and supplier of technical information for automotive professionals Autodata Ltd. chooses Quark XML Author to produce accurate information in multiple languages Autodata Ltd., Europe’s leading publisher and supplier of technical information for automotive professionals, has successfully switched to Quark® XML Author for Microsoft® Word to produce information for independent workshops through printed and electronic media. Autodata Ltd., like many other technical information providers, was facing the challenge of moving from paper manuals to a more fast-pasted production cycle imposed by technology developments in the industry and now supplies regular monthly updates of their electronic products, which at present make up 90% of their sales.... [More]

New dynamic publishing solution based on QuarkXPress Server reduces external agency services significantly Today Quark Inc. announced that Thomas Cook AG will be relying on cmi24, a dynamic publishing solution based on QuarkXPress® Server, for its catalogue production. Due to workflow automation introduced in 2009, Thomas Cook has been able to organise its catalogue production activities more efficiently and cost-effectively, achieving a significant reduction in external agency services. Thomas Cook AG is a wholly-owned subsidiary of Thomas Cook Group plc. In Germany, the company is the second-largest provider of tourism services and products. In order to publish holiday catalogues for tour operator brands such as Neckermann Reisen and Thomas Cook Reisen, as well as group travel flye... [More]

A Quark publication in co-operation with Cleverprinting Hardly any other industry has undergone such rapid change over the past few years as the printing and media industry. DTP programmes like QuarkXPress have revolutionised what is possible in media production. Now the Internet, new programmes and new ways of working are introducing the next important step in media production: The advance of “dynamic publishing” cannot be stopped. It will fundamentally change the work done by agencies and designers.With dynamic publishing, agencies and creative individuals will no longer – as previously – control the entire production process. Instead, they will become template creators, publishing project managers and platform architects. The publishing revolution is in full swi... [More]

Quark Publishing System and TapLynx Cost-effectively Automate Publishing to the iPhone, iPod Touch and iPad Quark has partnered with NewsGator (www.newsgator.com), a leading social computing provider, to help publishers and other content creators deliver digital content to the iPhone, iPod Touch, and soon, the iPad. The partnership allows Quark® Publishing System users to instantly publish newsfeed content to Apple’s digital devices through a newsreader application that can easily be created using NewsGator’s TapLynx Framework.The combination of Quark Publishing System, which automatically publishes to multiple types of media, and TapLynx, NewsGator’s framework for the simple creation of iPhone and iPad apps, allows publishers, news organisations, and marketing teams... [More]