Case Study – Leading Global B2B Publisher Reduces Costs and Boosts Revenue with Quark Publishing System : The Dynamic Publisher

Case Study – Leading Global B2B Publisher Reduces Costs and Boosts Revenue with Quark Publishing System

Incisive Media Ltd delivers design-rich content for print, Web, and mobile in real-time with a cost-effective editorial system based on QuarkXPress and Quark Publishing System

Incisive Media is a leading global provider of specialty business news and information, in print, in person, and online. The company’s principal markets include financial services, legal and accounting services, marketing services, technology, and risk management.

With a dynamic publishing solution based on QuarkXPress and Quark Publishing System, Incisive Media is now able to improve collaboration among its authors and publish to different platforms seamlessly. Thanks to the versatility of Quark Publishing System, Incisive Media can decide which desktop publishing software best suits the needs of each publication and still have a single unified workflow system.

Cost-savings and intelligent content
With Quark Publishing System, Incisive Media is able to produce intelligent content, so that it can be easily repurposed and re-used. This means that all the manual, error-prone work is a thing of the past and the company can fully reap the benefits of dynamic publishing — publish more with less.

Ron Doobay, Head of Business Systems at Incisive Media, said, “We definitely require significantly fewer resources now to create more. Back in 2004 we were just creating print, now we are ready to deliver content in print, Web, produce eBooks and publish to the iPad. I can categorically say that Quark Publishing System enables a company to deliver the 21st century requirements with a minimum cost base. With Quark Publishing System, Quark is delivering excellent value for our investment.”

Challenges

Content-reuse based on labor-intensive and error-prone practices
Need for immediate, real-time updates to content across all platforms
Working with different formats for different publications

Quark Solutions

Dynamic publishing solution based on QuarkXPress and Quark Publishing System enabling a status-based workﬂow

Results

Improved collaboration among authors
Easy content sharing and repurposing
Agile content syndication and solid DRM functionality for increased revenues
Flexibility to meet changing market dynamics
Multi-channel publishing and effortless XML extraction

Read the full case study here.

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