PG Bartlett

PG Bartlett leads all of Quark’s product management and product marketing functions. With fourteen years of experience in dynamic publishing, Bartlett is a recognized expert in the industry. In his previous position at Arbortext, Bartlett was instrumental in establishing dynamic publishing as a market category and driving the company’s growth through the introduction of new products, entry into new markets, and expansion in existing markets. Bartlett brings an extensive history of high-tech marketing and product management in factory and office automation.

By PG Bartlett:

• Is dynamic publishing a fit for my business strategy?

  I recently wrote about the characteristics that make an application suitable for dynamic publishing, but I realized later that these characteristics were just demographics — I had not touched on how you know if dynamic publishing is a good fit for your business strategy and, if so, how you can show your executives why they [...]

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• What kinds of documents are appropriate for dynamic publishing?

  Recently I was asked, “What kinds of documents are appropriate for dynamic publishing?  And what kinds of documents are inappropriate?” To answer the first question, documents appropriate for dynamic publishing are usually: Produced through a formal process — there are people in the organization with the explicit responsibility to create, review, approve, and distribute the information. [...]

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• Four Rules for Success in Digital Publishing

  While I’m rarely an early adopter, I find myself strangely and strongly drawn to the iPad. I have no idea what I’d do with it, but I’m sure I’d spend money for its care and feeding. And there lies the allure for publishers: perhaps iPad owners will pay for content, especially if it’s really cool. [...]

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