Georg Obermayr

Georg Obermayr is the Technical Director at the Adverma agency, based in Bavaria, Germany. He publishes articles about prepress and dynamic publisingng in renowned trade journals. In his lectures and his work for PDFX-ready, a Swiss organization, Obermayr shares his knowledge in publishing with large audiences. With his broad and diverse expertise in design, prepress, technology, marketing and consulting, Obermayr is skilled in translating strategy to practical workflows and processes that delivers effective and profitable publishing solutions for his clients.

By Georg Obermayr:
  • Georg Obermayr Dynamic Publishing Series Part 5: Conclusion

    By Georg Obermayr, Cleverprinting Dynamic Publishing is simple. You take design templates, which assure the design quality, enter the templates into a system that enables collaboration between designers and technical departments and, when you are ready, simply press the “Output” button. With the push of the button your content is published automatically via all channels [...]

  • Georg Obermayr Dynamic Publishing Series Part 4: Integrated Publishing Systems for Cross-Media Publishing

    Communicating a branded message has become increasingly complicated over time. Because target groups are now more widely dispersed, it is no longer enough to place a few advertisements in a specialty magazine or to print volumes of marketing materials. Nor is it enough to just publish a company Website. Today, anyone who wants to penetrate [...]

  • Georg Obermayr Dynamic Publishing Series Part 3: The Power of Publishing Systems

    Publishing systems drive dynamic publishing. They bring together the content, layouts, and instructions that pertain to a project or publication. They also manage the creative process, automate workflow and publishing functions, and can take on the role of a virtual project manager for all practical purposes. A publishing system is indispensable to dynamic publishing; ultimately, [...]

  • Georg Obermayr Dynamic Publishing Series Part 2: Template Creation for Dynamic Publishing

    Web-to-print in 2010 is a diverse market with more than 200 companies producing and delivering very different kinds of software. The spectrum ranges from software that facilitates online print ordering, online printing calculators, and digital printing with sophisticated template editors and brand management systems. This has resulted in enormous hype in the market that minimized [...]

  • Georg Obermayr Dynamic Publishing Series Part 1: Introduction

    A Quark publication in co-operation with: Hardly any other industry has undergone such rapid change over the past few years as the printing and media industry. DTP (Desktop Publishing)programs like QuarkXPress have revolutionized what is possible in media production. Now the Internet, new programs and new ways of working are introducing the next important step [...]

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