Ann RockleyAnn Rockley is President of The Rockley Group, Inc, a consultancy that has an international reputation for developing effective content management strategies. She has established herself as a leading authority in the field through her ground-breaking work in information architecture of intelligent content. Rockley is also the lead analyst for the CMS Watch XML & Component Content Management Report.
By Ann Rockley:
In Search of a Simple Definition For Dynamic Publishing
By Ann Rockley, President, The Rockley Group A recent article on this blog, Scott Abel asked “What is dynamic publishing, anyway?” Scott quoted a definition from my most recent book “Managing Enterprise Content: A Unified Content Strategy” New Riders, 2012, another from JoAnn Hackos, and a third from Quark. All were good, but different. Scott then [...]
Transitioning to XML-based Marketing Materials
XML and Marketing Materials, part 2 In the first article on XML and Marketing Materials, I discussed how using XML for marketing materials provides considerable benefits, including consistent messaging, reduced time to create content, reduced costs to maintain content, reduced translation costs, and powerful multichannel conversion capabilities. In this article, I discuss what adopting an XML-based [...]
XML and Marketing Materials
Organizations create a number of marketing materials for multiple channels (Web, print, mobile). Content is frequently created and recreated and recreated for each channel. Content is typically written in Word, converted and rewritten for the Web, and handed off to a creative group or outside vendor to attractively lay out the content for print publishing. [...]