Issue 2 - November 2008
Welcome to the November issue of The Dynamic Publisher, a bimonthly newsletter that provides you with insightful articles and information about dynamic publishing.
The localization of information for regional markets and audiences is increasingly important for companies of all sizes. It’s required to more effectively engage customers, maximize revenue, and maintain global brand recognition. In this issue, we focus on three common challenges found in early-stage localization projects and how to overcome them. We introduce approaches to address these challenges cost-efficiently.
Sincerely,
Joshua Duhl, Editor The Dynamic Publisher
In This Issue
How to Overcome 3 Common Localization Challenges
Localization is the process of adapting information to a specific language or culture so that it seems natural to that particular region. It usually includes translation into another language plus changes for culture, customs, or other local characteristics. Localization poses significant challenges to organizations of all sizes. Companies often struggle with establishing efficient localization workflows and managing the content that is to be localized.
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Also in this issue:
- Special: Content Wrangler’s editor Scott Abel interviewed Michael Boses, director of XML products at Quark, about his new role with Quark, the need for user-friendly content-authoring tools, and the role of structured content in the dynamic-publishing paradigm.
- Learn how a major building-material group publishes commercial, economic, and financial documentation on demand for 77 countries using a dynamic publishing solution.
- IDC indicates the technologies that large organizations are currently exploring to fulfill their publishing needs.
- In the news: Quark Publishing System® 8: Now supports both QuarkXPress® and Adobe® InDesign® in a single workflow system
- Upcoming dynamic-publishing events.
Please feel free to recommend this newsletter to a colleague.
E-mail us your comments on the articles found in this issue and suggestions for future issues of the newsletter.
Our next newsletter is scheduled for January 2009 and will focus on Web-to-print solutions. This newsletter is a complimentary service from Quark Inc.
