Issue 4 - March 2009
In this issue of The Dynamic Publisher, we take a look at dynamic publishing in the context of catalog production. Catalog production is one of the more complex publishing processes. It involves bringing together a variety of information – descriptions, images, pricing information, and historical content – from a variety of sources and assembling it into an optimal order and presentation to maximize purchasing by a specific target audience. As the Internet has matured and influenced consumer behavior, catalog publishers are finding that they must publish catalogs more frequently that are smaller, more targeted, and more personalized, but still have a high degree of design richness. Dynamic publishing solutions provide automation and additional capabilities that can reduce catalog production costs and complexity by streamlining the production process, and achieving faster production cycles.
In this issue, German industry consultant Jörg Oyen looks at catalog production, how it is changing and breaking new ground. This issue also profiles how Versandhaus Walz GmbH uses dynamic publishing to streamline their catalog production.
Sincerely,
Joshua Duhl, Editor The Dynamic Publisher
In This Issue
From Publishing 1.0 to Publishing 3.0 – Catalog Production Breaks New Ground
The war between traditional and new media is over. The discord and associated “me print – you Web” pigeon-holing will soon be history, made possible by continuously configurable production processes in publishing. Read more
Also in this issue:
Please feel free to recommend this newsletter to a colleague.
E-mail us your comments on the articles found in this issue and suggestions for future issues of the newsletter.
Our next newsletter is scheduled for May 2009 and will focus on XML publishing. This newsletter is a complimentary service from Quark Inc.
