Recent Posts
Digital Marketing Hubs Need Content
Gartner recently announced a new Magic Quadrant report covering what they describe as Digital Marketing Hubs. The premise from their summary is that “…CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources [...]
10 Habits for Successful Digital Publishing
Effective mobile publishing can add a tremendous level of value to consumers and, in the meantime, give organizations of all kinds the opportunity to: Drive revenue directly or indirectly, often in a profitable way. Reduce the cost of publishing and distributing content (especially when compared to print). Lift the fog on how target audiences consume [...]
The Beginner’s Guide to Smart Content
For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand [...]
Lufthansa Cargo Attracts Customers, Partners and Enthusiasts with HTML5 Apps
Enabling sales teams with accurate, up-to-date and engaging content can be a struggle, even (and perhaps especially) for the world’s largest global companies. With a sales force and customers distributed all around the world, a huge fleet of aircraft and a range of services, how does a leader in airfreight communicate with its most valuable [...]
Gilbane 2014: Content and the Digital Experience
Hit the ground running after the Thanksgiving holiday by attending Gilbane 2014: the conference dedicated to content and creating engaging customer experiences. Quark CTO Dave White will be onsite and available at the Quark booth, will speak on a panel about multichannel publishing technologies and will host a special lab to showcase Quark Author. If [...]
