• TheBeginnersGuide-01

    The Beginner’s Guide to Smart Content

    By on December 18, 2014

    For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand […]

Featured Contributor

Richard Brandt is Director of Financial Services Strategy at Quark Software Inc. He serves on a number of industry working groups and chairs the RIXML.org Emerging Technology Subcommittee.

Latest Tweets

Recent Posts

New eBook: Content Strategies for Winning in the Age of the Customer

A new eBook became available today for marketing and IT professionals who are under pressure to develop omni-channel content strategies that better engage customers. The key to meeting this requirement is to first understand the customer – who today, it’s been proven, owns the buying process. To really understand customers we need to know what […]

Learn How to Drive Multi-Channel Publishing with Smart Content

Do your workflows for multi-channel publishing rely on copy & paste, duplicate resources and overlapping processes? If so, you can do better! Join Dave White of Quark Software on March 12 for a eSeminar called “Drive Multi-channel Publishing with Smart Content.” The 30-minute session will feature a live demonstration of Quark Publishing Platform and will […]

InfoTrends Releases 2015 Digital Publication Platform Market Overview

InfoTrends recently published a complete report on today’s digital publishing platforms. With upwards of 80 vendors in the field, it’s a valuable overview of the top solution providers. The full report is available here: http://bit.ly/1zViEIW. Key findings from the report include: Over 90% of enterprises are moving towards electronic documentation. The digital publishing platform landscape […]

Digital Marketing Hubs Need Content

Gartner recently announced a new Magic Quadrant report covering what they describe as Digital Marketing Hubs. The premise from their summary is that “…CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources […]

10 Habits for Successful Digital Publishing

Effective mobile publishing can add a tremendous level of value to consumers and, in the meantime, give organizations of all kinds the opportunity to: Drive revenue directly or indirectly, often in a profitable way. Reduce the cost of publishing and distributing content (especially when compared to print). Lift the fog on how target audiences consume […]