Recent Posts
How to Create a Compelling iPad App
It’s little secret the digital device market is booming – Forrester Research estimates 1 billion consumers will have smart phones and tablets by 2016. The iPad represents a massive opportunity for publishers, but the challenge is how to harness this opportunity while competing with 40,000 other apps. The stakes are high: disappoint users and you’re [...]
Financial Communications – Building an Enterprise Strategy
The cornerstone of any effective enterprise communications strategy is a concept known as Componentization or Smart Content. How does this concept apply to financial services firms – and better – how can componentization or smart content transform the business of nearly every financial institution? Client-facing Communication Financial institutions are under increased competitive pressure to develop [...]
Making Digital Pay: App Studio at the SSP Annual Meeting
Shaun Barriball, Vice President of Mobile Products for App Studio, will join a panel of experts at the 36th annual meeting of the Society for Scholarly Publishing for “Making Digital Pay: How Publishers Are (Or Are NOT) Making the Return on Their Digital Investments.” The session will focus on the successful monetization of digital products. [...]
One Journal. One app. 300K page views a month.
The British Medical Journal (BMJ), renowned as one of the world’s best known and respected medical information providers, is setting new publishing standards with its iPad app. BMJ’s app combines the weekly BMJ print journal’s selection of research, education and comments with added interactivity, live news feeds, blogs, podcasts, videos and more. Their innovative mindset [...]
Customer Engagement in the Digital Age
Organizations today are in a communications crisis. Consumers demand you engage them through all the channels at their disposal — not just through print, Web, and e-mail, but also through smartphones, the iPad and other tablets. However, most organizations are squeezed between increasing requirements for timely, accurate, and relevant information and the bottlenecks of a [...]
